Beauty empowerment has been increasing rapidly with the use of social media outlets, as well as physical products that are available to enhance your glowing skin and uplift your confidence. In the world of digital age, makeup tutorials on YouTube have been widely known as a concept to enhance the audience in improving their skills with just a click of a button, but have you ever wondered that your search engine can be transformed into your very own TV channel/online platform to explore?
To design a brand identity on the concept of beauty, either for a new television channel or/and an online platform, aimed at 18-35 year olds. The channel will focus beauty in the broadest sense, as the production of content will involve: makeup, fitness, nutrition and therapy.
Brand Values: Confident, Knowledgable and Simple
Music: California Pool Party -Mattijs Muller
Behind the Scenes
Production of Beauty/Fitness Elements